We all know community websites are important.

They are the new “curb appeal,” yet many communities spend more time updating their landscaping than their websites.  Why? The hassle and expense of paying a designer or company to make edits on your behalf can become prohibitive.  LeaseLabs has done something about that.

The LeaseLabs CoPilot™ website platform provides custom-designed websites built on an advanced content management system. CoPilot™ seamlessly integrates with social media applications, real-time pricing and availability, and is built for maximum SEO impact.  Offering clean design, look and feel with a “wow” factor, CoPilot™ features real-time editing, and analytics.

For larger organizations, an integrated corporate site links to, and promotes, all of your property websites, your brand, values, and information, while  on-demand regional pages highlight groups of properties by region or for SEO/PPC purposes.

Improvements

We recently updated the platform with a number of new improvements and features, including:

  1. Vanity Domains: As the world of online marketing evolves, so must your marketing strategy.  CoPilot will now offer multiple vanity domains for its customers.  Allowing each website to offer a variety of domains, you can target online and offline marketing efforts with precision, along with controlling your brand at national, regional or local levels.
  2. Newsletters: LeaseLabs EZPublish™ platform now offers Newsletters.  Your communities can login and in a matter of minutes produce informative, attractive community newsletter.  Customize your own content or select from our growing list of articles, tips and useful news.  You can print instantly, deliver electronically via PDF or order hundreds for delivery.  CoPilot™ then offers you the option of archiving your newsletters online with only a few quick clicks.
  3. Social Media Links: The world of real-time media is here to stay and LeaseLabs™ is your solution. Whether you utilize Facebook, Twitter, WalkScore or any other social networking service, CoPilot has you covered.  We offer your website visitors the option to visit, interact and follow your communities’ events, parties and news with one simple click.
  4. Social Media Feeds: In addition to offering links out to your social media profiles, we also offer social media feeds that deliver only the best of your social media efforts to your CoPilot™ websites.  Deliver your Twitter tweets and status updates with confidence and control of your brand and identity.  The ability to manage and moderate your online reputation has never been more important. Get started today!
  5. Contact Management: Today, with marketing efforts coming in all directions, CoPilot now offers it’s users the ability to collect, track, and export all of your leads and resident service requests in the CoPilot Dashboard.  Whether it’s a prospects wanting to visit for a tour or a resident needing service, CoPilot stores all leads automatically from the moment your visitor pushes the “Submit” button on your website.
  6. Contact Auto Response: When a visitor comes to your site or resident requests service, CoPilot not only allows for contact management but also now offers auto response emails.  Your site visitors will know that their request has been received and that someone will be in touch momentarily, while at the same time notifying your agents and managers of the inquiry.  Fully customizable messages and routing for all of your marketing needs helps ensure you never lose a lease to untimely follow-ups again!
  7. Points of Interest: We have added functionality to CoPilot™ in 2010.  Offering our users the ability to categorize and list dozens of neighborhood restaurants, schools, parks, etc., all plotted individuall on interactive Google Maps helps your community set itself apart from the rest.  Users can locate, get directions, and visit the website of your local points of interest all from one spot on your website.
  8. Video: One of the largest online trends in 2009 was site visitor’s demand for multimedia content versus written content.  Even though written content is still the predominant communication method, the importance of video cannot be understated.  Now, CoPilot offers the ability for users to upload and post videos right onto their websites.  This feature also allows for YouTube Channel integration, giving our customers further control of their marketing efforts and search engine optimization.
  9. Property-Branded Email Service: LeaseLabs™ now offers branded email service. Property-branded email – for example, leasing@watersedge.com, gives your community a legitimacy that fosters trust, makes a good first impression and raises brand awareness.  DZAP LeaseLabs is now able to provide property-branded email that matches the custom domain of your community.   Not only does branded email lend an additional sense of legitimacy and professionalism to your marketing efforts, if also gives users control of tracking the effectiveness of online or offline marketing campaigns and advertising.

Wasatch Premier Properties recently launched a comprehensive multifamily website with many of these features.  If you have questions about how to add or take advantage of these features yourself, contact client services at 619.233.4700 ext. 101.