Carmel Partners, Denver’s largest property management company, has signed on to use the LeaseLabs™ EZPublish™ program as its brand management and collateral ordering tool for 58 communities in Arizona, Colorado, California, Hawaii, Texas, and Virginia. EZPublish™ allows Carmel’s Community Managers to easily customize and order branded marketing collateral online.
LeaseLabs™ has partnered with Carmel Partners to provide its EZPublish™ program to 58 of Carmel’s properties nationally. LeaseLabs™ EZPublish™ allows Carmel Partners to offer customizable templates and finished marketing pieces to their Community Managers while maintaining control over key branding elements. Carmel Partners decides which elements are fixed and which are variable. Items like business cards, banners, flyers, direct mail pieces, stationery, inventory items, and promotional items are available to be customized and ordered 7 days a week, 24 hours a day.
LeaseLabs™ EZPublish™ simplifies the flow of information and overcomes logistical challenges by integrating the marketing and printing processes. It also allows Community Managers to work more efficiently by viewing and managing all their marketing orders in one location. LeaseLabs™ EZPublish™ is providing Carmel Partners with access to a branded catalog of static and customizable print products, as well as inventoried items, that can be created and ordered with a few mouse-clicks.
“EZPublish™ is a long-overdue entry into the multifamily marketing toolbox. Allowing customization and ordering of standardized, branded marketing at the property level will save money and resources for Carmel Partners” says Fredda Steinberg, Vice President of National Marketing for Carmel Partners. “We also appreciate that the variety of materials available on EZPublish™ is tailored to our business needs – from marketing collateral and signage, to corporate materials and pre-printed inventoried items like forms and guest cards.”
LeaseLabs™ suite of web–based tools affordably and effectively promotes apartment communities and vacancies online, and offline using the latest technology at a price that makes sense in the current economic conditions.
Carmel Partners (www.carmelapartments.com) is a premier national full-service real estate company based in Denver, Colorado. They specialize in acquisition, development, renovation, management and forging value-adding relationships with their customers.
LeaseLabs™ (www.leaselabs.com), based in San Diego, CA, is a small and agile company filling a much-needed niche in the multi-family housing industry: providing inexpensive and effective marketing tools that don’t look cheap.
