A Blended Approach to Online/Offline Marketing

Measuring the Return on Investment (ROI) of marketing has become an easier task in today’s age of online marketing. We’ve seen no shortage of online tools that have the ability to track everything from opens and clicks, to sources of traffic generated from Internet Listing Services. Consequently, developers, owners, and CEO's are requiring greater accountability  Read More...

0 Comments

September News From the Labs

LeaseLabs is going to Multifamilypro’s Brainstorming Sessions this week. We are so excited that our own Dana Zeff will be a guest speaker on the topic of Measuring the Success of Your Marketing Strategy with Kate Grasso of Carmel Partners. The session will discuss how to take the mystery out of marketing metrics from ad  Read More...

0 Comments

DZAP receives NAHB Pillars Awards

The DZAP Group announced as 2010 NAHB Award Winner for Best Corporate Website for its Design and Development of www.carmelapartments.com

Comments Off

DZAP receives MHN award for Best Marketing Program

Read more in the October edition of MHN

0 Comments

LeaseLabs CoPilot Mobile

LEASELABS LAUNCHES COPILOT MOBILE WEBSITE PLATFORM TO KEEP YOU IN FRONT OF YOUR PROSPECTS WHEREVER THEY ARE The CoPilot™ Mobile platform snaps on to your CoPilot™ website and makes web access on a mobile device as simple as from a desktop device. LeaseLabs’ mobile add-on also offers consistent branding and online identity from desktop to  Read More...

0 Comments

New Website Shopping? 5 Tips for Apartment Industry Professionals

From LinkedIn LeaseLabs Consumer Guide. With many options on the table, who do you consider, and why? A good apartment website design company should be able to show you an impressive portfolio. If a company can't dazzle you with a portfolio of WOW-looking websites they have developed, run the other way, and fast! A living  Read More...

0 Comments

Hiring a great search professional : In-house or outsource?

The answer, of course, is "it depends". A decision is going to be contingent on your marketing budget, the scope of the project (and often, of the websites in question), goals, and whether you plan to focus solely on organic search optimization or will also add paid search advertising or paid performance to the list.  Read More...

0 Comments

Going Mobile

:: A CONVENIENT TRUTH Let’s face it, the world runs on lattes and 5-hour energy these days. People constantly en route from one destination to another, and during these transits they are going ... mobile. This article was printed in the Multihousing News: http://www.multihousingnews.com/2010/05/17/going-mobile/ What once was a sedentary task, web browsing has evolved: users  Read More...

0 Comments

What are you doing with your 2010 budget? New website? Mobile site?

As 2010 budgets are hitting your desks, many of you are making some final decisions regarding allocating funds to your technology projects.   Are you making the most of your spend?  Have you factored a mobile optimized site for your management company? The research shows mobile adoption by the multifamily industry is lagging behind, but  Read More...

0 Comments

Carmel Partners Chooses LeaseLabs™ EZPublish™ Program

Carmel Partners, Denver’s largest property management company, has signed on to use the LeaseLabs™ EZPublish™ program as its brand management and collateral ordering tool for 58 communities in Arizona, Colorado, California, Hawaii, Texas, and Virginia. EZPublish™ allows Carmel’s Community Managers to easily customize and order branded marketing collateral online. LeaseLabs™ has partnered with Carmel Partners  Read More...

0 Comments