As 2010 budgets are hitting your desks, many of you are making some final decisions regarding allocating funds to your technology projects. Are you making the most of your spend? Have you factored a mobile optimized site for your management company? The research shows mobile adoption by the multifamily industry is lagging behind, but your residents are not waiting.
UDR is forecasting over $750K in incremental revenue originating from mobile in 2009. Total mobile investment is less than $100K. - source: UDR Twitter Post, 5:49 AM Dec 6th, 2009. UDR mobile leads-to-appointment convert at a 38% rate in 2009. ILS appointment conversion average is 17%. source: Level One
What the experts are saying:
"The prospective resident of 2010 wants to select their future home online, your website is the new "curb appeal" and is vital to the success of your marketing efforts. Your website has become your most important marketing tool. Your site needs to be easily navigated; both on a computer and on a mobile device," says 20 year apartment industry veteran, and Senior VP of DZAP/LeaseLabs™ Maria Pietroforte CPM®
"We are thrilled about the launch of the all new IsYourHome.com, scheduled to hit the web on Feb 15th. Our new site features just about every bell and whistle a prospect and current resident could dream of. This effort truly is taking our web presence to the next level and beyond!" - Says Kitty Callaghan, CPM®, VP of Marketing & Training, Wasatch Property Management.
If you're not able to make a significant upfront investment, LeaseLabs CoPilot™ technology offers cutting edge, SEO-optimized and content managed websites that look like they were designed by an ad agency. Contact me or check out www.LeaseLabs.com for more info. I am interested in hearing how you are planning to make the most of your marketing budget! Also please post any questions and concerns about both old and new marketing tools, and your successes and challenges in marketing!
Talk soon!
Steven Ozbun | Steven@LeaseLabs.com
Direct: 619.233.4700 ext 101
