leaselabs enhances social media offering with new ads product

targeted social media ads that drive traffic & maximize budget

LeaseLabs by RealPage, Inc. has announced Social Media Advertiser as the latest service added to its GoDirect marketing package. By delivering custom-branded ads on popular social media networks, Social Media Advertiser drives targeted traffic to multifamily property websites, creating leads and boosting conversions.

custom-branded & targeted ads

With data mined from nearly two billion active users, certified social media experts develop interactive ads that are highly targeted to maximize budget and guide users to custom landing pages. Ads are designed to increase brand awareness, supercharge SEO, and generate leads on popular platforms.

“With Social Ads, your certified social media expert creates a custom ad and branded landing page that increases relevant brand awareness and provides highly targeted website traffic.” – Anna Coleman, Digital Marketing Manager at LeaseLabs

flexible spending

Social Media Advertising gives clients the ability to utilize their marketing dollars to get the most out of their budget. With tiered package options, clients can choose a plan to match their objectives.

“We are launching this product now because we understand the fundamental shift that’s happened within our industry because of COVID-19. Now more than ever we need the flexibility to adjust spends in social to retain current residents as well as find qualified prospects on platforms where usage has increased.” – Jillian Stagoll, Associate Vice President at LeaseLabs

automated reporting & performance tracking

Automated reporting and performance tracking allow for complete transparency when monitoring campaigns. Additionally, a single dashboard lets users manage ads across several social media platforms and measure KPIs to ensure accuracy and consistency of messaging.

GoDirect with leaselabs by realpage

LeaseLabs GoDirect takes control of the customer journey with a single, unified strategy that centralizes clients’ marketing efforts and maximizes ROI. GoDirect marketing syncs vital marketing products, adding value to each touchpoint, and streamlining the conversion process. This unified strategy converts leads 2-3x more efficiently than indirect lead sources and eliminates unnecessary marketing spend.

For more information about GoDirect marketing from LeaseLabs by RealPage, please visit https://www.leaselabs.com/products/