COPILOT SEO BENEFITS
SEO technology is part science/part art, designed to maximize search values of property websites and sustain a high level of online traffic. Search engine optimization is often about making small modifications to parts of a website. Viewed individually, the changes seem incremental, but when combined with other optimizations, they will likely have a noticeable impact on a site's user experience and performance in organic search results. CoPilot™ websites are designed from the ground up to include and take advantage of these optimizations.
In our experience, the best optimization decisions are based first and foremost on what's best for the visitors of the site – your prospects. They are the main consumers of content and are using search engines to find a community. We have found that focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting a site's best foot forward when it comes to visibility in search engines.
Include quality content on your site
One of the best things you can do to improve search engine ranking with your CoPilot™ site is to include useful information – including, for example, relevant content for current residents. Prospects know good content when they see it and will not only return to your site as a resource, but will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and search engines, and it rarely comes without quality content.
Structure the website correctly
The CoPilot™ website program employs the latest procedures with regard to a site’s structure, coding and environment. Below is a list of a few of the important SEO related issues and activities we address in the coding and structure. A complete SEO plan document is provided to customers after contract.
Promote your website in the right ways
We make sure search engines learn of your new site right away, but most other links to your CoPilot™ site will be gained gradually, as people discover your content through search or other ways and link to it. However, it often makes sense to get the word out more proactively. Effectively promoting your new site will lead to faster discovery by prospects. Some or all of these may be appropriate in your case:
Blog about new content or services - A blog post on your own site letting your prospects know about a development at your community is a great way to get the word out.
Offline Promotion - offline promotion of your site or community is also essential. For example, make sure the community URL is listed on your business cards, letterhead, flyers, signage, banners, posters, newsletters, etc. – anywhere you can think of it
Get to know social media sites - Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Most of these are free and give your community great publicity and a positive image with prospects.
Add your site to Google Maps and other business listing sites – It’s easy and free to add your information to Google Maps and other local business listing.
Consider paid Search Engine Marketing – paying for search engine marketing will not improve your organic results, but will result in additional traffic to your site.
COPILOT CORPORATE
The CoPilot Corporate™ program provides additional opportunity for increased search engine authority for the portfolio of sites in addition to the individual sites. Organic search results will be influenced by the quality of code and content on the corporate site, coupled with principles of page density – the more individual sites under the main corporate umbrella, the more “important” the site may become in search rankings. In this case, the whole is greater than the sum of its parts - search results for each of the individual communities on the corporate site, when hosted on the same server and using our SEO-friendly directory structure, will all help increase the search engine authority of the group of sites as a whole.